There’s a whole category of hit singles that charted because of their involvement in TV ads, like the Johnny Mann Singers’ “Cinnamint Shuffle,” from 1966. “Cinnamint” was a flavor of Clark’s chewing gum (along with “Teaberry”) and commercials for both of these featured consumers popping a stick of it into their mouths and dancing a two-second shuffle before carrying on with their business.
The ad campaign’s song was a familiar one: “Mexican Shuffle,” written by Sol Lake, which was a keynote track on Herb Alpert and the Tijuana Brass’s South of the Border LP, a Billboard Top Ten hit in 1964 (the “Mexican Shuffle” single hit #88). The Johnny Mann Singers’ 1966 version of the song, sporting the new title of “Cinnamint Shuffle (Mexican Shuffle),” managed to squeak into Billboard‘s “bubbling under” chart, peaking at #126. (Johnny Mann was the musical director for the Joey Bishop Show, incidentally.)
Armchair carbon dating: I’m not thinking the ad in the YouTube clip above is from 1961, as listed at the beginning. That would be a full three years before Herb Alpert’s version. Also, the car at :13 is looking like a ’66 Buick Riviera and the art at :32 looks a tad countercultural.
[audio:cinnamint.mp3|autostart=no|bgcolor=0x000000]Johnny Mann Singers – “Cinnamint Shuffle (Mexican Shuffle)” (1966)
Bonus: Herb Alpert and the Tijuana Brass – “Mexican Shuffle” (live)