Ron Weisner on Madonna
P. 176-77: “The first show [of the 1985 ‘Virgin Tour’] was at the Paramount Theater in Seattle… An hour before the show, I went outside to get a breath of fresh air. As I stood near the theater’s front entrance, I watched car after car pull up and drop off several young girls, all dressed in their Madonna-like sleeveless tops, studded black gloves, and dangling necklaces. The majority of the other attendees were a mother or a father with their kid in tow. I’d guesstimate that 75 percent of the audience was under the age of fifteen – some accompanied by their parents, some not – and the other 25 percent was gay men.
“When the show started, the kids went nuts, screaming and screeching as kids are prone to do. I don’t know if this was in reaction to the kids’ reaction, but Madonna got raunchier than I’d ever seen her… while saying the filthiest stuff you can imagine. As she extolled the joys of masturbation, I scanned the crowd, taking in the adults’ shocked, appalled expressions…
“After the show, I tracked down Freddy [DeMann, Weisner’s business partner] and asked him ‘What’re we doing here? Is this how we want to be represented? Do we want to be associated with some girl who thinks it’s okay to finger herself in front of a roomful of junior high schoolers?
“Freddy scoffed, ‘They loved it! Madonna’s going to be huge!…”
P. 178 [discussing dissolving his partnership with DeMann and splitting up their clientele]: “We went down the roster, and when we got to Madonna’s name, I said, ‘You can have her. You belong together.’ The second those words left my mouth, I felt like a huge, vulgar, surly, masturbating-on-stage weight had been lifted from my shoulders.”