A curious addition to the country pop singer Jerry Wallace’s resume: The biggest selling single of his career was a 1970 Japan-only release that featured Charles Bronson on the sleeve. It was the soundtrack to a commercial for an aftershave called “Mandom,” starring Bronson as an urbane action figure who rewards himself at night by splashing the product all over himself like victory champagne. As he does this, Wallace gives the following lyrics one hundred-and-ten percent: “All the world loves a lover/All the girls in every land-om/And to know the joy of loving/Is to live in the world of Mandom.”
Archive for the ‘TV Commercial Hits’ Category
A 1966-67 TV ad campaign for Benson & Hedges 100’s focused on the extra long cigarettes’ disadvantages, making for situational giggles. The commercial was popular enough for the alluring musical backdrop to get some airplay on its own. Written by Mitch Leigh, the same man who scored the Man of La Mancha musical, the genuine as-heard-on-television article made enough noise in Cleveland to chart locally and to get listed in a 2/11/67 issue of Billboard as a potential breakout hit. This record was credited to The Answer on the red Columbia label, and the arrangers are listed as “Music Makers,” aka Leigh’s own production house. (Joel Whitburn’s Top Pop Singles erroneously cites Bill Dean and John Campbell as the songwriters.) Another arrangement of this song, by Phil Bodner’s studio assembly the Brass Ring, entered the charts a week earlier on the Dunhill label with the hyphenated title “The Dis-Advantages of You” (and an arrangement of the “Dating Game” theme on side B). Peaking at #36, it outpaced the original as a full-blown Top 40 hit.